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If SeaWorld ditched the animals and focused on rides they'd lose their USP and may as well become Six Flags or something. It's very simple - they need to change the animal offer, and make better rides. I mean, this thread talks about Mako and Infinity Falls but there's been the poorly-received...

Ha! Yeah, as someone who runs a venue I do continue to be amazed at the idiocy of some people. So let's just say most of them learn eventually. ;)

This was what I was trying to say - once upon a time, people didn't mind queuing because the ride was worth it and it was a sign the ride was popular. Alton somehow kept the queues moving even when the rides weren't. It gave the illusion of a really popular park, and everyone wants to be part of...

I've long assumed Merlin's poor operations were designed to make you go back. But I think the line has crossed from "that was a great day but I didn't do Wicker Man, let's go back next month" to "that was a **** day, I didn't get on Wicker Man, I'm never going back again"

While I get what you're saying, you make it sound like Alton are deliberately under-performing in case the local infrastructure gets too stressed. As if they keep designing amazing rides but then have to take it down a notch in case they're too popular! Like a meeting for Wicker Man had a boss...

Upcharge will pay for the actors, like at Warwick Castle I guess. Whether a Towers audience would go for it, I’m not so sure. Regarding moving Sub-Terra - well, they have rotting drop towers at the moment so may as well move them across the park. But they don’t have to dig down again - just...

Looks fun. It's the up and downy bits (technical term) that's the selling point, not the launch.

Ha! Errr... :cool: I mean the actual sun in the sky. It's really bloody warm, affecting the mind! I have no idea if the documentary is listed on the newspaper site but, trust me, it's coming. I think I need to go out and come back in again...

Oops! Yeah. I blame the sun...

New documentary Inside Alton Towers starts on Channel 4 on Thursday 12th June at 9pm. In the spirit of Alton Towers today, it starts later than it should and breaks down just as you're getting into it.

The thing is, there may be people who decide not to go to Alton and watch the match instead. By making the match available they're giving those people the option to still go, rather than cutting them off outright. Plus yesterday's match was 2 hours around lunchtime - ideal to mop up food and...

Hope it goes well. Time, work and a dodgy car has been against me - hopefully I'll meet some of you one day.

OK then... model village?

Bring back the zoo!

Another PR trick where Merlin jump on the coat-tails of a news story, but fair play to them this one's fun and might make some difference: https://www.manchestereveningnews.co.uk/whats-on/family-kids-news/legoland-northern-rail-train-manchester-14774184

The rattle is actually the sound of the Wild Mouse haunting the ride.

Tied in with Merlin, blame families. They're the only ones spending money now, so parks have pursued child-friendly licences such as Thomas, Peppa Pig, CBBC, Nickelodeon, Lego, Peter Pan, etc rather than invest in more 'grown-up' attractions. Even Thorpe Park suddenly went for that market with...

The legendary John Gilmore broadcast his entire Radio Lancashire show from Icon yesterday. Listen here.

They're still using the "same forces as a racing driver" line from when they announced the ride. The "theme" is all over the place.

Press day today.