Rob
Mega Poster
As the typical person's disposable income becomes lower than in many previous years, and the theme park giants raise their prices way above inflation, is 2011 the golden opportunity for smaller parks to make a big impact?
As people are priced out of an value for money day at Thorpe Park, where entrance prices are just 40p away from the £40 mark, or Alton Towers, where I believe the fee is now above £40, I would expect the competition smaller, local parks offer might pose a much bigger threat. The cheaper local parks will no doubt manage to attract some of the larger theme parks audience, so I feel 2011 would represent a good year to invest heavily, to draw in a large crowd and really create some competition, something that the UK amusement industry really seems to lack.
What are the general thoughts and ideas?
As people are priced out of an value for money day at Thorpe Park, where entrance prices are just 40p away from the £40 mark, or Alton Towers, where I believe the fee is now above £40, I would expect the competition smaller, local parks offer might pose a much bigger threat. The cheaper local parks will no doubt manage to attract some of the larger theme parks audience, so I feel 2011 would represent a good year to invest heavily, to draw in a large crowd and really create some competition, something that the UK amusement industry really seems to lack.
What are the general thoughts and ideas?