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LWV - Best Season For 12 Years

Mackem Lad

Mackem Lad

Mega Poster
Lightwater Valley finished just shy of 340,000 visitors for the 2009 season, which was 25,000 more than they expected and makes it their best season for 12 years. This also eclipses the excellent year they had back in 2003.

The good thing about 2009 is that they haven't needed to discount below a certain level as visitor numbers have been strong throughout. This trend is mirrored across other North Yorkshire attractions due to the buoyant UK tourism industry, but they hope that the installation of the Wild River Rapids also contributed. Likewise, they cut all marketing spend from the Lancashire region this time round, which enabled them to spend a great deal more money across the key Yorkshire and North East regions, so they hope this also had an impact.

Where LWV thought the recession would bite is on catering and retail, but these secondary spends have also been higher than expected and the reduction in catering prices across the site (in line with the Crunch Buster promotion) has had a very positive impact.

To celebrate such a fantastic year, Lightwater Valley are offering 25% off 2010 season tickets if you booked and paid for by December 24th. :)

1257964656-2010seasonprices.jpg
 
Wow, people other than enthusiasts and kids on school trips went to LWV?

I hope due to this increase in popularity they decide to quickly install more attractions for the park.
 
Good to hear.
I do feel the food prices (and pint prices) have been a major impact as that was the one part of the day I dread at LWV.

Hopefully the news of the discounted Season Passes travels beyond enthusiasts and they flog a few as that will ultimately result in more frequent visits from customers which results in more in-park spending! :)
 
Good for them.

But what worries me about all these parks doing well this year is they wont invest and install new rides as they think they do ok with what they have.

Next year I fear for some parks as people might not go back if there is nothing new.
 
Good for them! Pleasurewood has also had an awsome year, but like Marc said, they had best act on it to make people come back.
 
Martyn B said:
Good for them! Pleasurewood has also had an awsome year, but like Marc said, they had best act on it to make people come back.
Click to expand...

Someone was bound to post it sooner or later :--D
 
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