Why did Hard Rock Park fail?

[TJH]

I was just remembering the infamous Hard Rock Park fiasco and was just curious about the exact reasons that it ended up being a failure. So I thought I would just ask here. Many thanks in advance.

 

[Ben]

Well, no-one went which didn't help.

 

[GuyWithAStick]

South Carolina isn't really a nice place for anything really. Almost all projects there fail.

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[TJH]

Well, no-one went which didn't help.

why didn't anyone go?

 

[Intricks]

Lack of advertising, too expensive from what I heard, and nobody really knew it existed beyond the enthusiast realm really.

 

[Snoo]

You go to Myrtle Beach for the beach and for getting drunk, not for driving miles inland to an amusement park. Bad location, bad advertising, too expensive = dead park.

 

[Intricks]

Wasnt there also a clash between HRP and the citizens/businesses of Myrtle Beach?

 

[Pokemaniac]

Theme Park Tourist has a very interesting and informative article about HRP, which I recommend you to read:
http://www.themeparktourist.com/feature ... theme-park

EDIT: If you're looking only for reasons why it failed, it's on page 4 of the article. It can be summed up as:
- Bad marketing
- Bad pricing (flat $50 for entrance for everybody - even for 4-year-olds who can't ride anything)
- The park opened while the financial crisis was at its worst

 

[davidm]

Another series discussing the park was posted on 'Theme Park University' ;

Start here and click thru for the other chapters ;

http://themeparkuniversity.com/extinct- ... heme-park/