That message can be interpreted as "It's only a bad thing if you get caught", though. A pictogram of a person falling from the boat might get the message across better. You want to signal that standing up is forbidden because it's dangerous, not that it's forbidden and therefore cool to do as a dare. Threatening to expel people doesn't make the act of standing up seem more dangerous, only more forbidden. The park receives a great number of visitors who are in their "contempt for authority" age, so any warning signs better ground their message in danger rather than in authority.
Then again, a sign saying "standing up could lead to a very uncomfortable death and there'd be no hope of rescue" would cause the riders to perceive the ride - and by extension, the park - as unsafe, which would be very bad for business. Writing warning signs that get the message across without carrying an unintended meaning, is an art it seems.