I don't know if public perception of coasters has shifted though?
We've had one new wooden coaster built in the UK in what? 50 years? Yet we had a load of them.
Unlike Germany and Sweden, we had a lot more old wood. So they were always classed as "something common and old".
Now, you're right Marc, in the past people have been terrified of steel loopers and the like, but people are used to them now and expect that same kind of Nemesis/Stealth/PMBO hit/buzz/height from all their coasters. They go to Florida and see bigger and better steel and it makes them brave for our steel.
I did notice in the SFGAdv that El Toro didn't seem as popular as the older steel coasters there. It's clearly the best ride in the park, but its popularity isn't as high. this could still be attributed to a similar thing over here - wooden coasters are old hat, and old tech, and "old and unthrilling and possibly dangerous".
As a "marketing sell", it's difficult. I have to wonder how many people visit Oakwood and think Megafobia has been there for 60 years? "Come to Alton and ride the same kind of ride you have been riding all your life... Only ours is much better, honest... Go on, you know you want to go on it really - Troy is dead good, go to Toverland and try it and see first!!!!" Not the best marketing slogan ever.
As for Margate, it's being sold on
exactly that. "We're an old park, with old rides, like the ones you used to love before Alton Towers came along..." It works for them and has support. Alton couldn't then go "We're just the same as Margate!!!".
So, I can kind of see where they're coming from. The UK had a large number of very good wooden coasters. People know them, but they've moved on. Reputation could sell a new wooden coaster, but it has to be built first and proven. It has to have a "wow" factor for that. It needs to say "The Grand National? A merry go round compared to the thrills you will have on me!".
I'm going for B&M prototype (railgun) launch across the valley with 4D seating anyway