Re: Alton Towers | The Smiler | Unknown Gerstlauer World's 1
Joey said:
Either way, Alton waiting until May to open is going to affect early attendance. And it is going to affect people's perceptions of the park, because the general consensus in this country is that it SHOULD be open if the park is, regardless of when they said it would be.
It is, but not by a great deal Joey. I've been doing Alton early season since Oblivion opened and you get a rush those first two weekends, but after that, it's the same if there's a new major ride or not. And to be honest, the park only feels busier around the new ride, the rest of the park is similar if not less busy than normal early season.
I'm sure it does impact early visits, but not by huge numbers - only the real fans or those who can drop things and go. Most people still tend to plan quite meticulously in advance and leave it until the summer or school holidays (or go on free days with "The Sun").
The weeks following the ride opening are pretty dead, though again, the new ride tends to grab people, but look at Air, Rita and even 13 - major problems with the ride almost constantly for the first few months (years... decades...) that mean a half hour queue was often an hour - hour and half, then compounded with more people trying to get onto the new ride. Nemesis and Oblivion mean while run empty seats and are walk on ("Merlin operates a no reride policy, you have to walk the entire bloody queue again - HAHA SUCKERS").
Though I disagree with Erol, it's not a marketing ploy. While I don't think a new ride open early has a huge impact, it does have an impact and professionally, you open your park with
everything working (we'll ignore Thorpe for a minute here
) and operational.
You do upset early visitors if your new attraction isn't open at the start of the season and it just plain looks bad. Sub Terror got such a pounding last year because it wasn't finished properly and was rushed. Imagine that on the Facebook meltdown scale you can see at the slightest thing when the ride isn't open on opening day.
Maybe if they'd had earlier access to the site, they could have got to work earlier. Unfortunately, people bitched so much about Enterprise being closed that access may have been restricted. Or maybe they couldn't start earlier due to not having the funds due to people bitching and moaning about their cost cutting exercises
You reap what you sow