Except, that's not what he did.
You explain to me how wisdom of crowds and the coin trick helps what he did? They are both factual things on their own, but they don't help you predict the lottery. Penney's Game is a phenomena of game theory. Probability states you have higher odds with certain combinations against others, because for example against three heads, since it's a 50/50 chance to get heads or tails, you're more likely to throw a tails in there somewhere. How does this help the lottery? In which there are 6 numbers to correctly guess, not 3, and any of those can be one of 49... not 2? It DOESN'T. In the lottery you cannot get the same number twice, so it's the SAME probability for ALL numbers in that machine. Thus, there is no messing with probability in the lottery. Unless you can explain to me otherwise?
You're probably failing to understand that past lottery draws DO NOT affect the next ones. The wisdom of crowds cannot work here, because the crowd has nothing to be wise about. When inspecting the weight of a bull, everyone can make a VALID judgement on it's weight. So the average of the guesses will be pretty damn good, if not perfect. If, however, everyone had to guess the weight of a bull they'd never seen before... They wouldn't guess right. Regardless of any writing technique. You cannot draw upon information you do not have. Judging the weight of a bull is drawing upon a life's experience of experiencing weight visually and relating it to abstract numbers that we use as a weighting system. In fact, judging the weight of an unseen bull isn't all that hard either, you've still got a rough idea of how heavy a bull should be. Judging the next numbers of the lottery, isn't drawing on ANY past knowledge, because NO past info is RELEVENT because it's RANDOM.
OR, you actually think that those people psychically predicted the numbers. If you do, then you're going against everything Derren Brown has EVER taught us about what he and others like him do.
Most of his work is based around the power of suggestion. So, yes, in that sense - it's not unlike what he normally does. You and Ormarod are proof of that I guess.