Nicky Borrill
Strata Poster
I think American Adventure was a slightly different case; from what I'm told, they essentially removed everything thrilling that they had already without adding anything new for families. Drayton, on the other hand, has already shaped a pretty strong family lineup headlined by the goldmine that is Thomas Land, so they already have a captive family market to rely on. I don't think thrillseekers make up a particularly high percentage of Drayton's visitors these days, and I don't think they have done for some time...
Unfortunately that’s not the case. They failed to add significant thrill attractions for years, Like Drayton. They added several family and child friendly attractions, like Drayton (although Drayton’s Thomas IP is, I would say, stronger than the JCB IP AA went with) they then started removing thrill attractions, and adding more family attractions, like Drayton... They did not last long after that.
Of course, that’s a hugely condensed summary, both sides have a lot more circumstances in play. American Adventure had been run poorly by several owners in a row. But American Adventure did not have a child’s death on their record...
Also I’m not sure how much of a ‘gold mine’ Thomas land actually is, if they’re openly struggling financially despite continued investment into it.
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