I did think this, and the lights are definitely most of the issue, but I would have liked just a little something there! This feels like Air tunnel 2.0 (but with a seemingly superior ride)The horrid concrete at the start is because they have the work lights on, you'll notice they've got those cut outs at either end to minimise the light spill from the station and lift.
I wouldn't expect it to add much honestly.I do wonder how much more that extra heartline roll would've improved the ride, though...