You're right in that CF doesn't really have a "face" behind it, and that's definitely something which has made us fall behind now that vlogs have become such a thing.
Sort of in defense mode (to an extent, more explanation really), but I think it's because there's always been a fairly dispersed group of people behind CF, rather than one person, or a small handful of people, and that group are spread out all over the place. When forums dominated, that was excellent since we were covering everything, but in the age of the Vlog, it becomes an issue. Maybe for a CF Live you can put something together - a video of people enjoying a park, interspersed with ride footage doesn't necessarily need a face behind it - but what happens if you establish a "face" and the face of the brand can't make a particular trip?
If you look at the CF Facebook page "we" are covering parks all over the world, but, in reality, that's one or two people from the team at a park. You'll have noticed that "we" are often somehow at parks at opposite sides of the planet on the same day. That's great for a huge variety of coverage, but it doesn't allow for a CF face behind it. We're not all at the same place at the same time.
I don't know what the answer to that is. Do we find a CF "face" and then limit our content based on which parks that face can visit? I don't think that's an answer since it restricts the content in terms of the parks covered.