I think Benin hit the nail on the head really. I'd forgotten all about DIC.
See, I really like Fury. It's perfect for Chessington (ignore the fact its reliability is , that's not the point here), and it fits into the park and the area they created around it wonderfully.
Fury as a ride is theoretically perfect and I'm a big fan of TRUE family coasters, of which Fury is a rare and spectacular example... It entertains people of a very wide age group. It's not too intense, nor is it too tame.
The area though? Terrible.
The queue is one of the worst queue lines in the world. In fact, I can't think of a single queue which is worse. Raptor probably comes close, but at least that is shaded. A queue is where you spend the majority of your time on any attraction, it matters when it's that bad.
Frazzle the dragon. Ripped from the Dragon Falls site and poorly rethemed/placed. For those who don't remember what he was like before...
http://www.youtube.com/watch?feature=pl ... RZNw#t=61s
The dead end Land of the Dragon's was a good idea in theory, in practise it's dreadfully impractical.
The land is blocked off by temporary fencing. It looks temporary. It always has done. It lacks impact, it feels out of place.
The station building theming is exceptionally limited to the point where there might as well be none. There's little to no queue theming and it's very, very poor standard from cheap materials. The theming around the area is mostly the same, with the plywood towers covered in textural paint coming apart. Compare that to the theming on say Colossus, which is barely showing age 10 years on.
The other attractions for the area were poor decisions. They are difficult to manage (playhouse and capers) or don't receive a lot of custom. (Galleon)
There's endless other reasons that make Fury a poor, but it's predominantly the creative side of it we're interested in here. It's very un-Tussauds. There is no clever concept, no creative twist, no linking the theme to the ride. Nothing. It's just a coaster irrelevantly themed to dragons for no apparent reason.
It's interaction with the area is the only "Tussauds" element to it. But overall, it's quite an oddball. It is very cheap and nasty. I love the ride, don't get me wrong, but the thought and effort was not as it should have been.
Same with Stealth really. It was promised to be more, it DOESNT do what it says on the tin. It made far more sense in the plans... Amity Speedway, and wth Rita Thunder Rock Ralley... It's just like, eugh?
My favourite thing about Tussauds/Merlin is the concepts... Oblivion and Air were the best examples along with Colossus... Inferno was a blip, but it's still present in Swarm and Raptor, Krake and even Saw and Thirteen. Rita, Stealth, Dragon's Fury lack that. Spinball has it, but it's downfall is poor placement and it just not being the right mood for Alton in general.