Joey said:
Is Superman supposed to be any good? Never hear anything about it to the point of forgetting it exits.
Does sound like an odd park. Why's it so empty?
1) It's actually in the middle of nowhere. Not far from Madrid for an enthusiast to visit, but the general population would proably rather just mince to PdA because it's in the city.
2) Even though Spain gets a lot of tourism, the majority of resorts and big cities (except madrid) are by the coast, which is too far from the park to make it worth the effort, especially when most coastal cities have their own parks / water parks nearby.
3) Madrid is quite big (6 million in the urban area), but like I said, it already has a park in the city which goes for a similar target market. If PdA was a kiddie/family park and Warner more of a thrill park, they'd probably get a more balanced number or guests, but they both have a mix of thrilling coasters and kiddie/family rides. Also, apart from Madrid, there aren't really any other major towns or cities in the centre of the country, unlike the UK which is a lot more densley populated and thus a park on the outskirts of London can be within a 2 hour drive of 20 or 30 million people. This is how several major parks can survive in the London Metropolitan area, and why just 2 'around' Madrid doesn't seem very sustainable.
4) Also, I don't think the parks strategy of building pretty much everything for opening year, then not bothering to invest anything for years was a good idea. I know they're starting to put more stuff in now, but it's a rather modest expansion. A strategy like Hong Kong Disney to open the park in stages, encouraging repeat visits, would probably have been more effective.
That's just the idea I got anyway...