Gazza
Giga Poster
Re: RMC
Although details of the multi-million deal are being kept under wraps, it is thought the RAF will benefit from a six-figure sum in return for granting branding rights to the ride.
That to me says that BPB are paying the RAF six figures for the right to use the Red Arrow name and brand (RAF being the rights holder, granting it to BPB)
Again, this would be a case where BPB is leveraging off a brand (Because the British public I assume love the red arrows, and will want to ride a "Red Arrows" ride more than some generic Sky Fly), so they are paying good money to secure those rights and get that instant recognition.
If you were to group BPB rides:
BPB paying money for a character, IP or well liked brand: Wallace, Nick, Red Arrows.
BPB recieving money for whoring their ride as a giant billboard: Pepsi Max Big One, Irn Bru, Ice Blast/Playstation the ride.
But the article states:
Although details of the multi-million deal are being kept under wraps, it is thought the RAF will benefit from a six-figure sum in return for granting branding rights to the ride.
That to me says that BPB are paying the RAF six figures for the right to use the Red Arrow name and brand (RAF being the rights holder, granting it to BPB)
Again, this would be a case where BPB is leveraging off a brand (Because the British public I assume love the red arrows, and will want to ride a "Red Arrows" ride more than some generic Sky Fly), so they are paying good money to secure those rights and get that instant recognition.
If you were to group BPB rides:
BPB paying money for a character, IP or well liked brand: Wallace, Nick, Red Arrows.
BPB recieving money for whoring their ride as a giant billboard: Pepsi Max Big One, Irn Bru, Ice Blast/Playstation the ride.
