Nice little diary update or write-up from the mini-site....
Wednesday 22nd October
Well, the secret has been out now for just over a week and ‘Saw’ as a theme has been getting great reactions. The YouTube video has received over 41,000 views and seeded onto a number of high profile websites, including The Sun and Guardian online.
Saw (the films) are a proven success (although a bit terrifying for me!) and Lionsgate Films, who own the rights, have shown continuous drive to progress the brand beyond the cinematic screen and into other entertainment streams, as shown when they opened the ‘Official SAW Haunted Attraction’ in Brea, California this September.
In October 2007, we held focus groups with young adults to test whether a horror themed ride would prove popular - results showed unequivocal support for the use of horror theming, and the general consensus was that a horror film Intellectual Property would be a great addition - well, that’s what the Marketing team told me!
Attention to detail will be obvious throughout SAW - The Ride, and the creative team are working very hard on bringing the film to life through theming, including queue line experience which will help guests immerse themselves into the story and build up their apprehension and excitement. We have worked very closely with Lionsgate to ensure we capture the essence of the films, but without distracting from the ride. Lionsgate are fully behind the project and avid fans may even recognise a few original props from the films.
Thanks,
Keith Workman