Information Pack 2
We can confirm a few facts about the new ride at Alton Towers for 2010.
- The rides codename is Secret Weapon 6.
- This viral marketing campaign is being undertaken by a small external marketing company anonymously on behalf of Merlin. We will be conducting all viral marketing, while Merlin will launch a traditional advertising campaign nearer the rides projected opening date produced in-house.
- The rides story will be "faction", in that it uses genuine historical figures and locations in a fictional narrative.
- The rides theme will surround the legend of the "Alton Hound", the story being revealed in the first information pack. The story is indeed based on the legend of Beddgelert.
- The theme of the ride will be interlinked with Hex to some degree.
- We are the only organization who have been commissioned to create a viral marketing campaign. There are no "duel" campaigns running that purposefully contradict each other.
- The campaign will be split into two distinct parts, a part aimed at enthusiasts and a part aimed at the public. They will be intertwined, but very different.
Now is your chance to have your questions answered by the Secret Weapon 6 marketing team. We will be answering a select few of your questions, please leave them in this topic.