Yeah. I have seen HHN's Cabin in the Woods' attraction and let's just say; their art department for that attraction alone has a bigger budget than most UK events have for all of their attractions - ha.
The thing is; in a way, it's not about how big your budget is, it's about how creative your team can be in producing something of worth and enjoyment. HHN is a BIG example of this; their attractions are visually stunning and no other event in the world comes close to their theming, BUT their attractions are the most passive you'll ever experience. It's literally a case of walking through scenes and witnessing something happening as opposed to anything actually happening to the guests themselves and creating a more immersive narrative that makes it an 'active' attraction. HHN HAS to do this though, merely for the fact their visitor numbers during the events are that staggering they need to use the conga system for their guests (one large batching system through the attractions as opposed to group batching).
The reason I'm saying this is; Fright Nights has the possibility of falling into this exact same category. Look at Saw Alive... it had the potential to be really incredible, sadly, it fell FAR from the mark of a good attraction due to it being you looking at scenes happening and nothing actually happening to the guests. It created a really boring experience that you literally could have gone to a live art horror installation and seen nearly the exact same thing.
I'm really hoping that Thorpe aren't selling their event out in terms of bringing these big names in, creating great looking sets and then skimping on the performance element. In my honest opinion, scare entertainment in any of it's platforms is nothing without the live performance of an actor. If you wanted to look at lovely scenes, go to a museum or an art gallery. Time will tell in the next few weeks how it all turns out.