Matt N
CF Legend
Hi guys. The recent discussion surrounding the possible removal of Apocalypse from Drayton Manor got me thinking about something; Drayton Manor has been struggling a bit (or at least had been until Looping Group purchased the park) for quite a few years now. However, it was revealed when Looping Group purchased the park last year that 1.2 million guests still visited the park in 2019. That seemed like a surprisingly large number to me given Drayton Manor’s well-documented struggles throughout the latter half of the 2010s.
It also surprised me because there are a number of parks abroad that get smaller visitor figures, but seem to have a far more prosperous future ahead of them, and are investing in things that if in the UK, would arguably give the bigger players a run for their money.
Take, for instance, Plopsaland de Panne. In 2021, they are opening Ride to Happiness, a Mack Xtreme Spinning Coaster that is making enthusiasts from across the world eager to book plane tickets to Belgium when travel restrictions ease (well, that and Kondaa at Walibi Belgium, but that’s besides the point). This comes only 4 years after they opened Heidi the Ride, a GCI wooden rollercoaster, and they seem to have been making fairly hefty investments in between these two coasters, such as into a large hotel. In terms of visitor figures, I get the impression they’re fairly similar to Drayton Manor’s, if not possibly lower. Admittedly, Plopsaland de Panne may not be the best example to use, given that they have the backing of Studio 100, but still; for a park that only gets ~1-1.5m guests per year, a Mack Xtreme Spinning Coaster is a big-bucks investment!
Another example I could cite is Toverland. In 2018, they invested a substantial amount of money into Fenix, a B&M wing coaster, alongside Avalon and Port Laguna. This wasn’t too long after Maximus Blitz Bahn in 2015 (I think?) and not an eternity after they built Magische Vallei and Dwervelwind in 2012. They are also allegedly thinking of building a hotel in the near future. If in the UK, this level of investment would almost rival a major park like Alton Towers or Thorpe Park as opposed to a smaller, mid-size park. But as far as I’m aware, Toverland is still yet to hit the magic milestone of 1 million guests.
I’d be here all day if I cited every example in Europe, but you get my basic point.
Even if you leave Europe and go stateside, there are similar examples of flourishing smaller theme parks over in the USA. Take a park like Holiday World, for instance; they can’t get much more than 1 million guests, but they have a world-renowned selection of wooden roller coasters, a world-renowned waterpark in Splashin’ Safari, and didn’t long build a huge B&M launched wing coaster in Thunderbird. Or a park like Lagoon; they’ve cranked out some really wacky-looking custom installations over the last few years that are sometimes utterly huge in size for a park of Lagoon’s scale (Cannibal is an absolutely monstrous coaster, and the upcoming Primordial looks pretty large-scale too), as well as refurbishing their classic wooden roller coaster Roller Coaster, and I can’t imagine they get a huge number of visitors. Also, take somewhere like Kentucky Kingdom; I can’t imagine they get many more visitors, if any, than somewhere like Oakwood or Pleasurewood Hills in the UK, but they seem to be cranking out coasters every few years (Storm Chaser in 2016, Kentucky Flyer in 2019 and possible RMC Raptor in 2022/2023), with decent flat ride investments in between, as well as having a fairly big waterpark.
So my question to you today is; why do the UK’s smaller theme parks generally seem to struggle far more than similarly sized equivalents abroad? Why is Plopsaland de Panne having such success, while Drayton Manor is struggling? Why is Kentucky Kingdom prospering, while Lightwater Valley is fighting for survival? Of course, the UK does have its outliers in this regard (places like Paultons and Flamingo Land come to mind), but why does the general outlook for smaller parks in Britain seem more negative than it does for similarly sized parks abroad?
It also surprised me because there are a number of parks abroad that get smaller visitor figures, but seem to have a far more prosperous future ahead of them, and are investing in things that if in the UK, would arguably give the bigger players a run for their money.
Take, for instance, Plopsaland de Panne. In 2021, they are opening Ride to Happiness, a Mack Xtreme Spinning Coaster that is making enthusiasts from across the world eager to book plane tickets to Belgium when travel restrictions ease (well, that and Kondaa at Walibi Belgium, but that’s besides the point). This comes only 4 years after they opened Heidi the Ride, a GCI wooden rollercoaster, and they seem to have been making fairly hefty investments in between these two coasters, such as into a large hotel. In terms of visitor figures, I get the impression they’re fairly similar to Drayton Manor’s, if not possibly lower. Admittedly, Plopsaland de Panne may not be the best example to use, given that they have the backing of Studio 100, but still; for a park that only gets ~1-1.5m guests per year, a Mack Xtreme Spinning Coaster is a big-bucks investment!
Another example I could cite is Toverland. In 2018, they invested a substantial amount of money into Fenix, a B&M wing coaster, alongside Avalon and Port Laguna. This wasn’t too long after Maximus Blitz Bahn in 2015 (I think?) and not an eternity after they built Magische Vallei and Dwervelwind in 2012. They are also allegedly thinking of building a hotel in the near future. If in the UK, this level of investment would almost rival a major park like Alton Towers or Thorpe Park as opposed to a smaller, mid-size park. But as far as I’m aware, Toverland is still yet to hit the magic milestone of 1 million guests.
I’d be here all day if I cited every example in Europe, but you get my basic point.
Even if you leave Europe and go stateside, there are similar examples of flourishing smaller theme parks over in the USA. Take a park like Holiday World, for instance; they can’t get much more than 1 million guests, but they have a world-renowned selection of wooden roller coasters, a world-renowned waterpark in Splashin’ Safari, and didn’t long build a huge B&M launched wing coaster in Thunderbird. Or a park like Lagoon; they’ve cranked out some really wacky-looking custom installations over the last few years that are sometimes utterly huge in size for a park of Lagoon’s scale (Cannibal is an absolutely monstrous coaster, and the upcoming Primordial looks pretty large-scale too), as well as refurbishing their classic wooden roller coaster Roller Coaster, and I can’t imagine they get a huge number of visitors. Also, take somewhere like Kentucky Kingdom; I can’t imagine they get many more visitors, if any, than somewhere like Oakwood or Pleasurewood Hills in the UK, but they seem to be cranking out coasters every few years (Storm Chaser in 2016, Kentucky Flyer in 2019 and possible RMC Raptor in 2022/2023), with decent flat ride investments in between, as well as having a fairly big waterpark.
So my question to you today is; why do the UK’s smaller theme parks generally seem to struggle far more than similarly sized equivalents abroad? Why is Plopsaland de Panne having such success, while Drayton Manor is struggling? Why is Kentucky Kingdom prospering, while Lightwater Valley is fighting for survival? Of course, the UK does have its outliers in this regard (places like Paultons and Flamingo Land come to mind), but why does the general outlook for smaller parks in Britain seem more negative than it does for similarly sized parks abroad?