I'm definitely being serious. Raw concrete and steel can look fantastic provided the actual detailing is done elegantly, and the exterior is kept clean over the life cycle of the building. Dunno why concrete and steel have to be typecast just because factories use them.
The Lloyds building is another example of one that does the raw industrial look well.
ACCA in Melbourne is another building that uses steel well, except instead it was designed to rust evenly, so it has this great colour like the soil in the outback.
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