Re: WC16 | Thorpe Park | New ??? for 2016
Completely agree with some of the posts on here.
Merlin don't really seem to understand what a medium-sized investment is, do they? Either they skimp on cost, like Angry Birds, or blow tonnes of money every four(ish) years on big new coasters.
They confuse me really. Next year, it'll be 4 years since their last major capital coaster investment, and in that time, what have they done to keep their guests returning? Well, let's face it, practically nothing, and then they go blow it all on something with drastically less appeal to their target market.
A smaller new coaster, a new thrilling flat like a Frisbee and maybe even a refurbishment of Colossus, would all be worth their money, and would keep guests satisfied, but if there's going to be a longer wait before their next big breadwinner, why blow it suddenly on something which probably won't be worth the money? After all, it's guest experience that'll reel in the cash and they have a very sporadic business plan.
Long-term investment isn't exactly their faute, eh?
What possibly bugs me even more with Merlin is their complete lack of announcements of new additions. With all their 'clever' little marketing campaigns, how much would it take to just do a CGI mockup and spread it to the media to make national news like every other major theme park does? They can build up as much as they want to an announcement, then once everyones' aware of it, they can gain a greater following for their construction updates?
At the moment, all they're doing is confusing us. That's fine right now, but without a conclusive press release, the few people who actually know it exists will simply pass over it, not knowing anything to support planning a trip for next year. By the time people actually get word of it, people will have already made plans to go somewhere else.
I don't think a dark ride is a particularly 'shocking idea', but spending £30 million on it is just a bit ludicrous to be honest. Think what else they could do with that budget!