If they were a smaller, independent park which was genuinely struggling with its finances, I'd understand. But for a park like Alton, austerity measures will never work.
4:30 closing is pitiful. Let's also not forget the majority of attractions in the last few years have been upcharges...
The problem is that you can't put a monetary value on customer satisfaction and as soon as parks forget that and massively prioritise their profits, decline is inevitable. Sure, the monorail is a bit unnecessary - after all, all it does is lose the park money. But with little changes like that, they're slowly losing their repeat customers. When I last went in 2013 with Tesco vouchers, I still felt I was being ripped off.
Isn't the whole point of chain ownership that other parks can absorb the losses of the others? It's time for Merlin to sell Alton or Thorpe. Their monopoly has lasted too long and done too much damage.
I really want 2018 to be the next 1994, but honestly, I think Alton will let us down.